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Brand management

Klopper, H. B., 1974-

Format:

Books

Publication Date

2011

Excerpt:

Brand management / Klopper, H. B., 1974-

Available: Copies:

Brand leadership

Aaker, David A.

Format:

Books

Publication Date

2009 2000

Excerpt:

Brand name products -- Management.

Available: Copies:

Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2015

Excerpt:

Strategic brand management / Elliott, Richard H., author.

Available: Copies:

Advertising and integrated brand promotion

O'Guinn, Thomas C., author.

Format:

Books

Publication Date

2019

Excerpt:

Advertising and integrated brand promotion / O'Guinn, Thomas C., author.

Available: Copies:

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

Advertising and integrated brand promotion / O'Guinn, Thomas C.

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Brand management : A South African Perspective

Cunningham, Nicole author.

Format:

Books

Publication Date

2021

Excerpt:

Brand management : A South African Perspective/ Cunningham, Nicole author.

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Getting started with brand management

Benedict, Elsie, 1976-

Format:

Books

Publication Date

2018

Excerpt:

Getting started with brand management / Benedict, Elsie, 1976-

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Strategic brand management : a European perspective

Keller, Kevin Lane, 1956-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2012

Excerpt:

Strategic brand management : a European perspective / Keller, Kevin Lane, 1956-

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Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

Available: Copies:

10.

Exploratory study to determine how digital brand strategy is an essential tool for brand building in participation age

Diale, Mathabo.

Format:

Manuscript

Publication Date

2016

Excerpt:

Exploratory study to determine how digital brand strategy is an essential tool for brand building

Available: Copies:

11.

Power brands : measuring, making, and managing brand success

Perrey, Jesko, author.

Format:

Regular print

Publication Date

2015

Excerpt:

Power brands : measuring, making, and managing brand success / Perrey, Jesko, author.

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12.

The brand book : how to build a profitable brand : fast, effectively and efficiently

Oosthuizen, Thomas Henry.

Format:

Books

Publication Date

2013

Excerpt:

The brand book : how to build a profitable brand : fast, effectively and efficiently / Oosthuizen

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