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1. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Identifying market segments and targets -- Crafting the brand positioning -- Creating brand equity
Available: Copies:
2. 
Cover image for Perspectives on branding
Perspectives on branding
by 
Miletsky, Jason I.
Format: 
Books
Publication Date 
2009
Excerpt: 
Brand name products -- Case studies.
Available: Copies:
3. 
Cover image for Commitment-led marketing : the key to brand profits is in the customer's mind
Commitment-led marketing : the key to brand profits is in the customer's mind
by 
Hofmeyr, J. H. (Jan H.)
Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Brand loyalty.
Available: Copies:
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