Positioning theory and strategic communication : a new approach to public relations research and

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

focuses on the practical teaching of English. In addition, the book's strong research foundation will

Environment, media and communication / Hansen, Anders, 1957- author.

communication strategy -- Implementing marketing communication mix strategies -- Pricing concepts and setting

. Branding decisions -- 16. Digital media marketing -- 17. Integrated marketing communication -- 18. Business

Corporate communication : a guide to theory & practice / Cornelissen, Joep, author.

communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Visual research : an introduction to research methods in graphic design / Noble, Ian, author.

behaviour ; Understanding work teams ; Communication ; Leadership ; Power and politics ; Conflict and

Global communication : theories, stakeholders, and trends / McPhail, Thomas L., author.