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1. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
, point-of-point purchase, advertising, and support media -- 16. Event sponsorship, product placements
Available: Copies:
2. 
Cover image for Events management : a developmental and managerial approach
Events management : a developmental and managerial approach
by 
Tassiopoulos, Dimitri.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670759&site=ehost-live
Format: 
Books
Publication Date 
2010
Excerpt: 
; Events Sponsorship & Fundraising; Events Operations Management; Events Technology; Events Risk & Safety
Available: Copies:
3. 
Cover image for Event management for tourism, cultural, business and sporting events
Event management for tourism, cultural, business and sporting events
by 
Van der Wagen, Lynn.
Format: 
Books
Publication Date 
2010
Excerpt: 
management or a reference for professionals such as Event Manager, Meeting Planner, Corporate Meeting Planner
Available: Copies:
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