customers and communicating customer value and advertising -- Promoting products : public relations and

advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service

Customer relations -- Management.

Customer Value -- 2. Company and Marketing Strategy: Partnering to Build Customer Relationships -- Part II

-- Good customer relations and telephone etiquette -- Mass communication.

-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the

buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products

Customer relations.

-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and

Customer relations -- South Africa.

Customer relations.

Public relations.