. Characteristics of tourism marketing -- PART II: Gathering information for decision making -- The tourism

-- Information for marketing decision-making and marketing research -- Segmenting and targeting markets

situation -- 4. Consumer behaviour and consumer decision making -- 5. Introduction to marketing research

-- Part 2: Analyzing market opportunities -- Consumer decision making -- Business marketing -- Segmenting

; Emotions and moods ; Personality and values ; Perception and individual decision making ; Motivation

. Characteristics of tourism marketing -- PART 2: Gathering information for decision-making -- 3. The tourism

Marketing research / Aaker, David A., author.

responsibility -- The marketing environment -- Developing a global vision -- Consumer decision making -- Business

-- Analysing the competitive situation -- Information for marketing decision-making and marketing research