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Digital marketing

Chaffey, Dave, 1963- author.

Format:

Books

Publication Date

2019

Excerpt:

Digital marketing : strategey, implementation and practice

Available: Copies:

eMarketing : the essential guide to marketing in a digital world

Stokes, Rob (eMarketing specialist)

redandyellow https://www.redandyellow.co.za/textbook/

Format:

Books

Publication Date

2018 2011

Excerpt:

eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing

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Marketing for tourism, hospitality & events : a global & digital approach

Hudson, Simon, author.

Format:

Books

Publication Date

2017

Excerpt:

Marketing for tourism, hospitality & events : a global & digital approach / Hudson, Simon, author.

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Digital marketing excellence : planning, optimizing and integrating online marketing

Smith, P. R. (Paul Russell), 1957- author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R

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Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

Format:

Books

Publication Date

2021

Excerpt:

Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.

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Marketing tourism in South Africa

George, Richard, 1968- author.

Format:

Books

Publication Date

2019

Excerpt:

Marketing tourism in South Africa / George, Richard, 1968- author.

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Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

Integrated marketing communication / Van Heerden, Neels, 1957-

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Introduction to marketing : a South African perspective

Cunningham, Nicole.

Format:

Books

Publication Date

2018

Excerpt:

Introduction to marketing : a South African perspective / Cunningham, Nicole.

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Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.

Available: Copies:

10.

Foundations of marketing

Pride, William M., 1942- author.

Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html

Format:

Books

Publication Date

2017

Excerpt:

Foundations of marketing / Pride, William M., 1942- author.

Available: Copies:

11.

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

Marketing management / Kotler, Philip, author.

Available: Copies:

12.

Essentials of marketing research.

Babin, Barry J., author.

Format:

Books

Publication Date

2016

Excerpt:

Essentials of marketing research. Babin, Barry J., author.

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