information and forecasting demand -- Conducting marketing research -- Creating long-term loyalty

. Household decision-making -- Chapter 14. Organisational buying behaviour -- Chapter 15. Consumer loyalty

competitive advantage -- Partnering and strategic alliances -- Customer satisfaction, retention, and loyalty

-- Encouraging customer loyalty.

brand building's really all about and the methods needed to generate consumer loyalty. Each approaches

communications -- Managing demand and capacity -- Building customer relationship and loyalty -- Service recovery.

Customer loyalty.