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Print
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
2. 
Cover image for Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
: Analysing the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in
Available: Copies:
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing
Available: Copies:
4. 
Cover image for Strategic management : Competitiveness & globalization Concepts
by 
Hitt, Michael A.
Format: 
Books
Publication Date 
2017
Excerpt: 
Hoskisson, the 12th edition of STRATEGIC MANAGEMENT is steeped in cutting-edge research featuring more than
Available: Copies:
5. 
Cover image for MKTG 10
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
and targeting markets -- Marketing Research -- Part 3: Product decisions -- Product concepts
Available: Copies:
6. 
Cover image for Supply chain management : a logistics perspective.
by 
Coyle, John J. (John Joseph), 1935- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
3PL Market Size and Scope -- 12-3.Third-Party Logistics Research Study[—]Industry Details
Available: Copies:
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2017
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
8. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets
Available: Copies:
9. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated
Available: Copies:
10. 
Cover image for Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
planning : Marketing research ; Market research methods ; Market trends ; Planning and strategy
Available: Copies:
11. 
Cover image for Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
marketing environment -- 4. Tourism marketing planning -- 5. Tourism marketing research -- PART 3. Analysing
Available: Copies:
12. 
Cover image for Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
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