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Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

Integrated marketing communication / Van Heerden, Neels, 1957-

Available: Copies:

Marketing tourism in South Africa

George, Richard, 1968- author.

Format:

Books

Publication Date

2019

Excerpt:

Marketing tourism in South Africa / George, Richard, 1968- author.

Available: Copies:

Advertising & IMC : principles & practice

Moriarty, Sandra E. (Sandra Ernst), author.

Format:

Books

Publication Date

2019

Excerpt:

different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more

Available: Copies:

Advertising creative : strategy, copy, design

Altstiel, Tom, author.

Format:

Books

Publication Date

2017

Excerpt:

communities that buy -- Support media: everyone out of the box -- Direct marketing: hitting the bull

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Marketing for hospitality and tourism

Kotler, Philip, author.

Format:

Books

Publication Date

2017

Excerpt:

Marketing for hospitality and tourism / Kotler, Philip, author.

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Contemporary cases in southern African marketing

Klopper, H. B., 1974- editor.

Format:

Books

Publication Date

2016

Excerpt:

Contemporary cases in southern African marketing / Klopper, H. B., 1974- editor.

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Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

Marketing management / Kotler, Philip, author.

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Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

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Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

Marketing.

Available: Copies:

10.

Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

Marketing communication : an integrated approach / Koekemoer, Ludi.

Available: Copies:

11.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

Direct marketing.

Available: Copies:

12.

Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

Principles of marketing / Kotler, Philip (Philip J.), 1931-

Available: Copies:

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