A very short, fairly interesting and reasonably cheap book about international marketing / Earley

, reflective tasks and international case studies to help aid theoretical understanding and critical thinking

Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.

Introduction to marketing : a South African perspective / Cunningham, Nicole.

-changin' -- International advertising: it's a global marketplace -- Concepts and design: what's the big idea? -- Campaigns

Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.

Contemporary cases in southern African marketing / Klopper, H. B., 1974- editor.

Essentials of marketing research. Babin, Barry J., author.

as relationship marketing, database marketing or key account management, the book is equally valuable

-- Culture and international marketing management -- Cultural diversity in organisations -- Culture And

Marketing.

Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.