in action -- Case studies -- Glossary -- Index of names -- General index -- Acknowledgements.

Exploration; Appendix: Fiber Names in Other Languages; Appendix: Selected Trade Names; Appendix: Standard Care

four-letter names) -- Coffee, Tea, or Tuition-Free? (who wins and who loses from price discrimination

leading household brand names in an effort to differentiate themselves and emotionally connect with

similar to those of leading household brand names in an effort to differentiate themselves and to

your interstate (internetwork) -- Ch. 13. People like names, but computers like numbers -- pt. V