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1. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
. Executing the creative -- 12. Media planning essential -- 13. Media planning: newspapers, magazines, TV and
Available: Copies:
2. 
Cover image for The fundamentals of creative advertising
The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Excerpt: 
The agency structure -- The Media Options. Newspapers and magazines ; Radio ; TV and cinema
Available: Copies:
3. 
Cover image for Graphic design school : the principles and practices of graphic design
Graphic design school : the principles and practices of graphic design
by 
Dabner, David.
Format: 
Books
Publication Date 
2010
Excerpt: 
taken from all media-magazines, books, newspapers, broadcast media, websites, and corporate brand
Available: Copies:
4. 
Cover image for The citizen in communication : re-visiting traditional, new and community media practices in South Africa
The citizen in communication : re-visiting traditional, new and community media practices in South Africa
by 
Hyde-Clarke, Nathalie.
Format: 
Books
Publication Date 
2010
Excerpt: 
television in South Africa -- (Re)defining community newspapers.
Available: Copies:
5. 
Cover image for Surviving the SA media : building bridges to make the media more accessible
Surviving the SA media : building bridges to make the media more accessible
Surviving the SA media : building bridges to make the media more accessible
by 
Scher, Marion.
Format: 
Books
Publication Date 
2009
Excerpt: 
'? -- How newspapers work -- Launches -- Getting into the electronic media -- Preparing for the interview
Available: Copies:
6. 
Cover image for Graphic communications today
Graphic communications today
by 
Ryan, William E.
Format: 
Books
Publication Date 
2004
Excerpt: 
Newspaper layout and typography.
Available: Copies: