Online marketing : a customer-led approach / Gay, Richard.

Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R

eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing

Internet marketing.

Social media marketing : a strategic approach / Barker, Melissa S., author.

Marketing for hospitality and tourism / Kotler, Philip, author.

Marketing management / Kotler, Philip, author.

Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.

Marketing : an introduction / Armstrong, Gary (Gary M.), author.

Marketing.

as relationship marketing, database marketing or key account management, the book is equally valuable

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.