Search Results for Positioning (Advertising)

Select an Action

6 Results Found

000000IIE

Marketing tourism in South Africa

George, Richard, 1968- author.

Format:

Books

Publication Date

2019

Excerpt:

. Tourism distribution -- 11. Promoting and advertising tourism products -- 12. Sales promotion and personal

Available: Copies:

Introduction to marketing : a South African perspective

Cunningham, Nicole.

Format:

Books

Publication Date

2018

Excerpt:

addresses concepts such as consumer behaviour, marketing research, segmentation, targeting and positioning

Available: Copies:

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

Available: Copies:

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

Advertising and integrated brand promotion / O'Guinn, Thomas C.

Available: Copies:

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

Available: Copies:

Integrated marketing communications in advertising and promotion

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

Integrated marketing communications in advertising and promotion / Shimp, Terence A.

Available: Copies:

Select an Action

	{displayName}	{count}
{error}