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1. 
Cover image for The art of persuasive communication : a process
The art of persuasive communication : a process
The art of persuasive communication : a process
by 
De Wet, Johann C.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Persuasion, the mass media and public opinion -- Perspectives on propaganda -- Persuasive language and
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2. 
Cover image for The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
by 
Bouman, Martine (M.P.A.), 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
television programmes have to link in with what is already part of public awareness. The influence is
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