-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion

Public relations -- Management.

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

. Public relations, word-of-mouth influence, and sponsorships -- Packaging, point

Finance, Public -- Law and legislation -- South Africa.

Administrative agencies -- South Africa -- Personnel management.

Communication in management.

Successful event management : a practical handbook / Shone, Anton, author.

Handbook of public relations / Skinner, J. C. (J. Chris)

Interior decoration firms -- United States -- Management.

Introducing public relations : theory and practice / Butterick, Keith.