Positioning theory and strategic communication : a new approach to public relations research and

and public relations in tourism -- PART V: Understanding marketing issues in tourism -- 15. Service

-- 13. Promotions in the marketing mix -- 14. Advertising, public relations and sales promotion -- 15

advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service

communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion

and experiences, and public relations -- Managing digital communications: online, social media, and

, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated

Handbook of public relations / Skinner, J. C. (J. Chris)

Introducing public relations : theory and practice / Butterick, Keith.

communication in practice. Communication strategy -- Strategic planning and campaign management -- Research and

-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the

Public relations -- History -- 20th century.