Legal research : purpose, planning and publication / Venter, Francois, 1947-

The media handbook : a complete guide to advertising media selection, planning, research, and

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

First steps in research / Maree, Kobus, 1951-

marketing environment -- 4. Tourism marketing planning -- 5. Tourism marketing research -- PART III

Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement

Part 1: The world of marketing -- An overview of marketing -- Strategic planning for competitive

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

First steps in research / Maree, Kobus, 1951- editor.

Advertising media planning.

planning : Marketing research ; Market research methods ; Market trends ; Planning and strategy

Operations research.