Search Results for Sales-promotion.

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000000000000IIE

Marketing tourism in South Africa

George, Richard, 1968- author.

Format:

Books

Publication Date

2019

Excerpt:

. Tourism distribution -- 11. Promoting and advertising tourism products -- 12. Sales promotion and personal

Available: Copies:

Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

Sales promotion.

Available: Copies:

Introduction to marketing : a South African perspective

Cunningham, Nicole.

Format:

Books

Publication Date

2018

Excerpt:

-- 13. Promotions in the marketing mix -- 14. Advertising, public relations and sales promotion -- 15

Available: Copies:

MKTG 10

Lamb, Charles W., author.

Format:

Books

Publication Date

2017

Excerpt:

communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion

Available: Copies:

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

Advertising and integrated brand promotion / O'Guinn, Thomas C.

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Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

-Store Media -- Social Media -- Direct Response -- Alternative Media -- Gaming -- Ethnic Media -- Sales

Available: Copies:

Marketing fashion : strategy, branding and promotion

Posner, Harriet, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.

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Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

Sales promotion.

Available: Copies:

Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

Available: Copies:

10.

Introduction to marketing

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2011

Excerpt:

-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the

Available: Copies:

11.

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion -- South Africa.

Available: Copies:

12.

Integrated marketing communications in advertising and promotion

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion.

Available: Copies:

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