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Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion

Available: Copies:

Customer relationship management : concepts and technologies

Buttle, Francis.

Format:

Books

Publication Date

2015

Excerpt:

- Substantial revisions throughout, including new content on: o Social media and social CRM o Big data and

Available: Copies:

A guide to service desk concepts

Knapp, Donna, author.

https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2281846&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Computer technical support -- Customer services -- Handbooks, manuals, etc.

Available: Copies:

Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising

Rowles, Daniel.

Format:

Books

Publication Date

2014

Excerpt:

: conclusions11 Social media and mobile -- User journey and value proposition -- Mobile social media experience

Available: Copies:

Introduction to marketing

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2011

Excerpt:

marketing -- Segmenting and targeting markets -- Decision support systems and marketing research -- Product

Available: Copies:

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