Research methods in practice : strategies for description and causation / Remler, Dahlia K., author.

Strategic corporate social responsibility : sustainable value creation / Chandler, David, 1969

advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

An overview of marketing -- Strategic planning for competitive advantage -- Ethics and social

psychology. Developed from wide-ranging lecturer feedback, three key themes of Ethics and Social