34 Results Found
000000000000IIE
by
Klopper, H. B., 1974-
Format:
Books
Publication Date
2011
Excerpt:
Brand management / Klopper, H. B., 1974-
2.
by
Aaker, David A.
Format:
Books
Publication Date
2009 2000
Excerpt:
Brand name products -- Management.
3.
by
Elliott, Richard H., author.
Format:
Books
Publication Date
2015
Excerpt:
Strategic brand management / Elliott, Richard H., author.
4.
by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
Advertising and integrated brand promotion / O'Guinn, Thomas C.
by
Cunningham, Nicole author.
Format:
Books
Publication Date
2021
Excerpt:
Brand management : A South African Perspective/ Cunningham, Nicole author.
6.
by
Keller, Kevin Lane, 1956-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2012
Excerpt:
Strategic brand management : a European perspective / Keller, Kevin Lane, 1956-
7.
by
Kelley, Larry D., 1955-
Format:
Electronic Resources
Publication Date
2015
Excerpt:
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
8.
by
Perrey, Jesko, author.
Format:
Regular print
Publication Date
2015
Excerpt:
Power brands : measuring, making, and managing brand success / Perrey, Jesko, author.
9.
by
Oosthuizen, Thomas Henry.
Format:
Books
Publication Date
2013
Excerpt:
The brand book : how to build a profitable brand : fast, effectively and efficiently / Oosthuizen
10.
by
De Chernatony, L. (Leslie)
Format:
Books
Publication Date
2012
Excerpt:
From brand vision to brand evaluation : the strategic process of growing and strengthening brands /
11.
by
Kapferer, Jean-Noël.
Format:
Books
Publication Date
2012
Excerpt:
The new strategic brand management : advanced insights and strategic thinking / Kapferer, Jean-Noël.
12.
by
Lenderman, Max.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html
Format:
Books
Publication Date
2006
Excerpt:
Experience the message : how experiential marketing is changing the brand world / Lenderman, Max.