Business research methods / Blumberg, Boris.

Qualitative research in business & management / Myers, Michael D. (Michael David), 1954- author.

Research methodology : business and management contexts / Bryman, Alan, author.

Research methods for business and social science students / Adams, John.

project management. Blending current theory, contemporary case studies, and hands-on practice and research

's objectives, history and subdivisions; and legal research skills. Students are introduced to the law as it

, business-to-business (B2B) marketing versus business-to-consumer (B2C) marketing, and ethical

-- International marketing -- Marketing in emerging and developing countries -- Leadership in marketing -- Business-to-business

-- Part 2: Analyzing market opportunities -- Consumer decision making -- Business marketing -- Segmenting

Social responsibility of business -- Case studies.

Part 1: Introduction -- What is Social Psychology? -- Doing Social Psychology Research -- Part 2

relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets