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1. 
Cover image for Crafting and executing strategy : the quest for competitive advantage: concepts and cases
by 
Thompson, Arthur A., 1940- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
strategy -- Competition in the craft beer industry in 2018 -- Fixer Upper: Expanding the Magnolia Brand
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2. 
Cover image for Strategic marketing : decision making & planning
by 
Reed, Peter.
Format: 
Books
Publication Date 
2015
Excerpt: 
brand positioning strategies 6. Marketing mix strategies Section 4: Strategy development -- product
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by 
Nelson-Jones, Richard.
Format: 
Books
Publication Date 
2011
Excerpt: 
includes two brand new chapters on solution-focused therapy and narrative therapy by Alasdair Macdonald and
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