Strategic marketing : decision making & planning / Reed, Peter.

Decision making -- Statistical methods.

operations. You'll learn how to apply information in the management processes of decision making and control

-- Personality and values -- Perception and individual decision making -- Emotions and moods -- Motivation

-- Strategic management -- Decision-making -- Information management -- Project management -- pt. IV

. Social influence -- 8. People in groups -- 9. Leadership and decision making -- 10. Prejudice and

-- Managing communication -- Decision-making --- Managing organizational change and learning.