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1. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation
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2. 
Cover image for Strategic marketing : decision making & planning
Strategic marketing : decision making & planning
by 
Reed, Peter.
Format: 
Books
Publication Date 
2015
Excerpt: 
brand positioning strategies 6. Marketing mix strategies Section 4: Strategy development -- product-market
Available: Copies:
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