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1. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Table of contents http://www.gbv.de/dms/bowker/toc/9780131896550.pdf
Format: 
Books
Publication Date 
1994
Excerpt: 
Advertising : concept and copy / Felton, George, 1947-
Available: Copies:
2. 
Cover image for The art of writing advertising
The art of writing advertising
The art of writing advertising
by 
Higgins, Denis.
Format: 
Books
Publication Date 
2003 1965
Excerpt: 
Advertising copy.
Available: Copies:
3. 
Cover image for Hey, Whipple, squeeze this! : a guide to creating great ads
Hey, Whipple, squeeze this! : a guide to creating great ads
by 
Sullivan, Luke.
Table of contents http://catdir.loc.gov/catdir/toc/onix03/97031676.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0607/97031676-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0607/97031676-d.html
Format: 
Books
Publication Date 
1998
Excerpt: 
Advertising copy.
Available: Copies:
4. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
1998
Excerpt: 
Contemporary advertising / Arens, William F.
Available: Copies:
5. 
Cover image for Advertising research : theory and practice
Advertising research : theory and practice
by 
Davis, Joel, 1950-
Format: 
Books
Publication Date 
1997
Excerpt: 
Advertising research : theory and practice / Davis, Joel, 1950-
Available: Copies:
6. 
Cover image for Fundamentals of copy & layout
Fundamentals of copy & layout
by 
Book, Albert C.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/96036297.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96036297.html
Format: 
Books
Publication Date 
1997
Excerpt: 
Advertising copy.
Available: Copies:
7. 
Cover image for Write on target : the direct marketer's copywriting handbook
Write on target : the direct marketer's copywriting handbook
by 
Stein, Donna Baier.
Format: 
Books
Publication Date 
1997
Excerpt: 
Advertising copy -- Handbooks, manuals, etc.
Available: Copies:
8. 
Cover image for Which ad pulled best? : 50 case histories on how to write and design ads that work
Which ad pulled best? : 50 case histories on how to write and design ads that work
Which ad pulled best? : 50 case histories on how to write and design ads that work
by 
Burton, Philip Ward, 1910-
Format: 
Books
Publication Date 
1993
Excerpt: 
Advertising copy -- Evaluation.
Available: Copies:
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