Summary

This broad-based overview of the field of social psychology by best selling psychology author Bob Feldman, introduces and integrates the theories, research, and applications of the discipline--capturing the excitement of this diverse field as it is evolving today. The book is designed to show the relevance of social psychology to readers' lives while reacquainting them with the scientific basis of the discipline. KEY TOPICS: Unique chapter structure and organization. Organizes book so that chapters containing more applied topics are integrated throughout the book to demonstrate to readers how social psychologists use theory, research, and applications to help solve significant social problems. Speaking of Social Psychology features provide readers with interviews conducted with people who use the findings of social psychology in their work, offering suggestions for particular career paths and examples of how social psychology is used outside the field. Informed Consumer of Social Psychology feature describes specific uses that can be derived from research conducted by social psychologists. Social.Links marginal icons link students to the book's Companion Website. Social Webs features discuss social psychological issues related to technology and the use of the Internet and the Web. For readers interested in a social psychology text that is easily applied to everyday life.