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Marketing management : analysis, planning, implementation, and control

Kotler, Philip.

Format:

Books

Publication Date

1997

Excerpt:

. Designing Pricing Strategies and Programs.

Available: Copies:

Driving brand value : using integrated marketing to manage profitable stakeholder relationships

Duncan, Tom (Thomas R.)

Format:

Books

Publication Date

1997

Excerpt:

As products, pricing and distribution fast become commodities, companies are discovering that

Available: Copies:

The successful marketing plan : a disciplined and comprehensive approach

Hiebing, Roman G.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96028253.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96028253.html

Format:

Books

Publication Date

1997

Excerpt:

; establishing specific objectives and strategies for tactical tool components: products, pricing, promotion

Available: Copies:

Small business management : an entrepreneurial emphasis

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-d.html

Format:

Books

Publication Date

1997

Excerpt:

Requirements -- 12. Finding Sources of Financing -- 13. Consumer Behavior and Product Strategy -- 14. Pricing

Available: Copies:

Export handbook : accounting, finance, and tax guide

Feinschreiber, Robert.

Format:

Books

Publication Date

1997

Excerpt:

-- Foreign sales corporation's foreign management requirements / Edward Tanenbaum -- Pricing and grouping

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Hospitality accounting

Kotas, Richard.

Format:

Books

Publication Date

1997

Excerpt:

includes room pricing and guest's deposits.

Available: Copies:

A preface to marketing management

Peter, J. Paul.

Format:

Books

Publication Date

1997

Excerpt:

sales promotion -- 9. Promotion strategy : personal selling -- 10. Distribution strategy -- 11. Pricing

Available: Copies:

Getting started in multimedia design

Olsen, Gary, 1948-

Format:

Books

Publication Date

1997

Excerpt:

the multimedia design process -- Multimedia pricing and project control -- Information design

Available: Copies:

Management accounting

Atkinson, Anthony A.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007754922&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

-Stage Allocations and Activity-Based Costing Systems -- 7. Pricing and Product-Mix Decisions -- 8. Process and

Available: Copies:

10.

Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industry

Laws, Eric, 1945-

Format:

Books

Publication Date

1997

Excerpt:

perspectives on tour operating -- Pricing inclusive holidays -- Tour operators commercial objectives -- The

Available: Copies:

11.

Services marketing

Lovelock, Christopher H.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1996

Excerpt:

Supplementary Services -- Ch. 9. Understanding Costs and Developing Pricing Strategies -- Ch. 10. Communicating

Available: Copies:

12.

Marketing management

Van der Walt, Annamarie.

Format:

Books

Publication Date

1996

Excerpt:

behaviour and consumerism ; Buyer behaviour ; Marketing information systems ; The product mix ; Pricing

Available: Copies:

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