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000000000IIE
Print
Format: 
Books
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
Market place : an insight into advertising, marketing, research, sales promotion.
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2. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
-- introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion
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3. 
Cover image for Starting your own business in South Africa
by 
Macleod, Guy.
Format: 
Books
Publication Date 
1995
Excerpt: 
. The product or service. Pricing and promotion. Promotion and advertising. Cost of promotion. Product
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4. 
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1995
Excerpt: 
objectives and strategies -- 7. The communication plan: 1 The advertising and sales promotion plans -- 8. The
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6. 
Cover image for Introduction to advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
1995
Excerpt: 
Sales promotion.
Available: Copies:
7. 
Cover image for Marketing : contemporary concepts and practices
by 
Schoell, William F.
Format: 
Books
Publication Date 
1995
Excerpt: 
Logistics. Ch. 14. Retailing --Sect. V. Promotion. Ch. 15. The Promotion Effort. Ch. 16. Advertising. Ch. 17
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by 
Kotler, Philip.
Format: 
Books
Publication Date 
1988
Excerpt: 
promotion mix strategies -- Designing effective advertising programs -- Designing sales promotion and public
Available: Copies:
by 
Miller, Robert B. (Robert Bruce), 1931-
Format: 
Books
Publication Date 
1988
Excerpt: 
Sales promotion.
Available: Copies:
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