Search Results for Information behavior.

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11 Results Found

00000000000IIE

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

Marketing and Advertising Strategies. 4. Marketing and Consumer Behavior: The Foundations of Advertising. 5

Available: Copies:

Microeconomics and behavior

Frank, Robert H.

Format:

Books

Publication Date

1998 1997

Excerpt:

Consumer behavior -- Examinations, questions, etc.

Available: Copies:

Management information systems : the manager's view

Schultheis, Robert A.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/97025011.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97025011.html

Format:

Books

Publication Date

1998

Excerpt:

Management information systems : the manager's view / Schultheis, Robert A.

Available: Copies:

Marketing management : analysis, planning, implementation, and control

Kotler, Philip.

Format:

Books

Publication Date

1997

Excerpt:

Environment -- 6. Analyzing Consumer Markets and Buying Behavior -- 7. Analyzing Business Markets and Business

Available: Copies:

Data mining techniques : for marketing, sales, and customer support

Berry, Michael J. A.

Format:

Books

Publication Date

1997

Excerpt:

to mining business data, it describes techniques for detecting customer behavior patterns useful in

Available: Copies:

A preface to marketing management

Peter, J. Paul.

Format:

Books

Publication Date

1997

Excerpt:

target market -- 2. Marketing decision support systems and marketing research -- 3. Consumer behavior

Available: Copies:

Applications in basic marketing : clippings from the popular business press

Perreault, William D.

Format:

Books

Publication Date

1997

Excerpt:

-- Evaluating opportunities in the changing marketing environment -- Getting information for marketing decisions

Available: Copies:

Management accounting

Atkinson, Anthony A.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007754922&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

Activities -- 3. Cost Concepts -- 4. Cost Behavior -- 5. Basic Product Costing Systems -- 6. Two

Available: Copies:

Basic marketing : a global-managerial approach

Perreault, William D.

Format:

Books

Publication Date

1996

Excerpt:

changing marketing environment -- Getting information for marketing decisions -- Demographic dimensions of

Available: Copies:

10.

Consumer behavior and marketing action

Assael, Henry.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html

Format:

Books

Publication Date

1995

Excerpt:

Consumer behavior and marketing action / Assael, Henry.

Available: Copies:

11.

Marketing management : analysis, planning, implementation, and control

Kotler, Philip.

Table of contents http://www.gbv.de/dms/bowker/toc/9780135561508.pdf

Format:

Books

Publication Date

1988

Excerpt:

markets and buyer behavior -- Analyzing organizational markets and buyer behavior -- Analyzing competitors

Available: Copies:

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