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00000IIE

Marketing mistakes and successes

Hartley, Robert F., 1927-

Table of contents http://catdir.loc.gov/catdir/toc/onix05/97014092.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html

Format:

Books

Publication Date

1998

Excerpt:

brand franchises sour. Maytag: a bungled promotion in England. Euro Disney: a successful format stumbles

Available: Copies:

Services marketing

Lovelock, Christopher H.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1996

Excerpt:

H. Booms and Lois A. Mohr -- Sullivan's Auto World -- Euro Disney: An American in Paris -- Metropol

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Education : past, present and future

Kruger, Elsa G.

Format:

Books

Publication Date

1992

Excerpt:

Euro,

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EuroDisney Resort, Paris, the guide.

Walt Disney Company.

Format:

Books

Publication Date

1992

Excerpt:

Euro Disney Resort (France) -- Guidebooks.

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Global marketing management

Keegan, Warren J.

Table of contents http://www.gbv.de/dms/bowker/toc/9780133572605.pdf

Format:

Books

Publication Date

1989

Excerpt:

Resolution, Dispute Settlement, and Litigation -- The Regulatory Environment -- Ethical Issues -- Euro Disney

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