Search Results for Content analysis (Communication)

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Mass communication research methods

Hansen, Anders.

Table of contents http://www.loc.gov/catdir/toc/fy02/97024755.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0807/97024755-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0807/97024755-d.html

Format:

Books

Publication Date

1998

Excerpt:

Mass communication research methods / Hansen, Anders.

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Advertising research : theory and practice

Davis, Joel, 1950-

Format:

Books

Publication Date

1997

Excerpt:

, inferential statistics, advertising content analysis, perceptual mapping, advertising spending analysis

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Introduction to communication, course book 2, Communication research

Du Plooy, G. M.

Format:

Books

Publication Date

1995

Excerpt:

Introduction to communication, course book 2, Communication research / Du Plooy, G. M.

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Essential thinking skills

Du Toit, Andrew P. (Andrew Pieter), 1940-

Format:

Books

Publication Date

1995

Excerpt:

Content analysis (Communication)

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Basic content analysis

Weber, Robert Philip.

Format:

Books

Publication Date

1990

Excerpt:

Content analysis (Communication)

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