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1. 
Cover image for The loyalty effect : the hidden force behind growth, profits, and lasting value
by 
Reichheld, Frederick F.
Format: 
Books
Publication Date 
2001 1996
Excerpt: 
The loyalty effect : the hidden force behind growth, profits, and lasting value / Reichheld
Available: Copies:
2. 
Cover image for Satisfaction : a behavioral perspective on the consumer
by 
Oliver, Richard L., 1945-2016.
Format: 
Books
Publication Date 
1997
Excerpt: 
HAPPENS NEXT? -- After satisfaction: The short run consequences -- Loyalty and profit: Long-term effects
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3. 
Cover image for Services marketing
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
1996
Excerpt: 
Shostack -- Loyalty-Based Management / Frederick F. Reichheld -- Boston Center for Adult Education
Available: Copies:
by 
Payne, Adrian.
Format: 
Books
Publication Date 
1995
Excerpt: 
-Term Customer Loyalty: A Strategic Approach / Moira Clark and Adrian Payne -- 4. Internal Marketing: Myth versus
Available: Copies:
6. 
Cover image for Command performance : the art of delivering quality service
Format: 
Books
Publication Date 
1994
Excerpt: 
L. Heskett -- The New Productivity Challenge / Peter F. Drucker -- Loyalty-Based Management
Available: Copies:
7. 
Cover image for Managing brand equity : capitalizing on the value of a brand name
by 
Aaker, David A.
Format: 
Books
Publication Date 
1991
Excerpt: 
-- The Micro Pro Story -- Brand Loyalty -- Measuring Brand Loyalty -- The Strategic Value of Brand
Available: Copies:
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