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1. 
Cover image for Marketing mistakes and successes
by 
Hartley, Robert F., 1927-
Format: 
Books
Publication Date 
1998
Excerpt: 
Power of the public image. Nike: riding high with a great image. Food Lion: bad publicity throttles
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2. 
Cover image for Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
Agences de publicité -- États-Unis.
Available: Copies:
3. 
Cover image for Visual persuasion : the role of images in advertising
4. 
Cover image for Fundamentals of copy & layout
by 
Book, Albert C.
Format: 
Books
Publication Date 
1997
Excerpt: 
Publicité -- Mise en pages et typographie.
Available: Copies:
5. 
Cover image for The successful marketing plan : a disciplined and comprehensive approach
by 
Hiebing, Roman G.
Format: 
Books
Publication Date 
1997
Excerpt: 
. Merchandising. Ch. 17. Publicity. Ch. 18. Marketing Budget, Payback Analysis, and Marketing Calendar -- pt. 3
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by 
Mueller, Barbara, 1958-
Format: 
Books
Publication Date 
1996
Excerpt: 
Publicité internationale.
Available: Copies:
7. 
Cover image for A smile in the mind : witty thinking in graphic design
by 
McAlhone, Beryl (Design writer)
Format: 
Books
Publication Date 
1996
Excerpt: 
Humour dans la publicité
Available: Copies:
8. 
Cover image for The sponsored life : ads, TV, and American culture
by 
Savan, Leslie.
Format: 
Books
Publication Date 
1994
Excerpt: 
publicité (commerce) -- télévision -- vie culturelle -- Etats-Unis -- 20e s. (fin)
Available: Copies:
by 
Bovée, Courtland L.
Format: 
Books
Publication Date 
1992
Excerpt: 
Publicité.
Available: Copies:
by 
Marland, Michael.
Format: 
Books
Publication Date 
1991
Excerpt: 
School publicity.
Available: Copies:
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