Search Results for Radio advertising.

Mass media, towards the millennium : the South African handbook of mass communication

De Beer, A. S. (Arrie)

Format:

Books

Publication Date

1998

Excerpt:

Mass media in Africa ; Books ; Newspapers ; Magazines ; Radio ; Film ; Television Sound recording

Available: Copies:

The language of sport

Beard, Adrian, 1951-

Format:

Books

Publication Date

1998

Excerpt:

. Television commentary 1. Television commentary 2. Radio commentary -- Unit 7. Sportswriting I. Framework for

Available: Copies:

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

Contemporary advertising / Arens, William F.

Available: Copies:

Hey, Whipple, squeeze this! : a guide to creating great ads

Sullivan, Luke.

Table of contents http://catdir.loc.gov/catdir/toc/onix03/97031676.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0607/97031676-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0607/97031676-d.html

Format:

Books

Publication Date

1998

Excerpt:

Advertising copy.

Available: Copies:

Write on target : the direct marketer's copywriting handbook

Stein, Donna Baier.

Format:

Books

Publication Date

1997

Excerpt:

Advertising copy -- Handbooks, manuals, etc.

Available: Copies:

Taking sides : clashing views on controversial issues in mass media and society

Alexander, Alison, 1949 October 21-

Format:

Books

Publication Date

1995

Excerpt:

messages about women improving? -- Does talk radio provide a forum for American values? -- Does the mass

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Contemporary advertising

Bovée, Courtland L.

Format:

Books

Publication Date

1992

Excerpt:

Contemporary advertising / Bovée, Courtland L.

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