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1. 
Cover image for Hey, Whipple, squeeze this! : a guide to creating great ads
by 
Sullivan, Luke.
Format: 
Books
Publication Date 
1998
Excerpt: 
: Some advice on making television commercials -- Radio Is Hell. But It's a Dry Heat: Some advice on
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by 
Bovée, Courtland L.
Format: 
Books
Publication Date 
1992
Excerpt: 
Contains information on: Coca Cola ; Apple computers ; Radio and television commercials
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3. 
Cover image for Channels of discourse, reassembled : television and contemporary criticism
by 
Allen, Robert Clyde, 1950-
Format: 
Books
Publication Date 
1992
Excerpt: 
Channels of discourse, reassembled : television and contemporary criticism / Allen, Robert Clyde
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