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1. 
Cover image for Strategic management in tourism
Strategic management in tourism
by 
Moutinho, Luiz.
CAB eBooks (Restricted to University of Ottawa)
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Accès réservé aux membres autorisés après authentification
CAB eBooks http://dx.doi.org/10.1079/9780851992822.0000
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=369431
Format: 
Electronic Resources
Publication Date 
2000
Excerpt: 
and L. Moutinho -- Consumer Behaviour / L. Moutinho -- Tourism Marketing Research / L. Moutinho
Available: Copies:
2. 
Cover image for The Brandmindset
The Brandmindset
by 
Knapp, Duane E.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00268911.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00268911.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00268911.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Assessment Philosophy -- The Brand Assessment Methodology -- Brand Assessment Questions -- Consumer Research
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3. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2000
Excerpt: 
Information System -- Internal Records System -- Marketing Intelligence System -- Marketing Research System
Available: Copies:
4. 
Cover image for The why of consumption : contemporary perspectives on consumer motives, goals and desires
The why of consumption : contemporary perspectives on consumer motives, goals and desires
by 
Mick, David Glen.
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumers -- Research.
Available: Copies:
5. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
. Advertising Background, Planning, and Strategy. 4. The Consumer Audience. 5. Account Planning and Research. 6
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6. 
Cover image for Marketing : best practices
Marketing : best practices
by 
Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
marketing -- Marketing research and information systems -- Consumer behavior -- Business
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7. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumer behavior / Schiffman, Leon G.
Available: Copies:
8. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
environment. -- 5. Marketing information systems and marketing research. -- 6. Consumer markets and consumer
Available: Copies:
9. 
Cover image for Mastering the digital marketplace : practical strategies for competitiveness in the new economy
Mastering the digital marketplace : practical strategies for competitiveness in the new economy
by 
Aldrich, Douglas F.
Format: 
Books
Publication Date 
1999
Excerpt: 
development of a powerful new consumer value proposition; time value and its impact on products and services
Available: Copies:
10. 
Cover image for Consumer behaviour in tourism
Consumer behaviour in tourism
by 
Swarbrooke, John.
Format: 
Books
Publication Date 
1999
Excerpt: 
Consumer behaviour in tourism / Swarbrooke, John.
Available: Copies:
11. 
Cover image for The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
by 
Bouman, Martine (M.P.A.), 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
unanswered questions, research in the field of the entertainment-education strategy is both necessary and
Available: Copies:
12. 
Cover image for The new marketing : building strong marketing strategies in South Africa today
The new marketing : building strong marketing strategies in South Africa today
The new marketing : building strong marketing strategies in South Africa today
by 
Burgess, Steven M.
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing research -- South Africa.
Available: Copies:
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