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1.

Cover image for Advertising

by

Felton, George

Format:

Books

Publication Date

1994

Excerpt:

Advertising Felton, George

Available: Copies:

2.

Cover image for Advertising

by

O'Guinn, Thomas C.

Format:

Books

Publication Date

2000

Excerpt:

Advertising / O'Guinn, Thomas C.

Available: Copies:

3.

Cover image for Advertising today

Advertising today

by

Berger, Warren.

Format:

Books

Publication Date

2001

Excerpt:

Advertising today / Berger, Warren.

Available: Copies:

4.

Cover image for Pocket advertising

Pocket advertising

Pocket advertising

by

Marshall, Caroline

Format:

Books

Publication Date

1998

Excerpt:

Pocket advertising Marshall, Caroline

Available: Copies:

5.

Cover image for Pocket advertising

Pocket advertising

by

Marshall, Caroline.

Format:

Books

Publication Date

1998

Excerpt:

Pocket advertising / Marshall, Caroline.

Available: Copies:

6.

Cover image for Advertising outdoors

Advertising outdoors

Advertising outdoors

by

Bernstein, David

Format:

Books

Publication Date

1997

Excerpt:

Advertising outdoors Bernstein, David

Available: Copies:

7.

Cover image for Advertising illustrations

Advertising illustrations

by

Bossert, Jill

Format:

Books

Publication Date

1997

Excerpt:

Advertising illustrations Bossert, Jill

Available: Copies:

8.

Cover image for Contemporary advertising

Contemporary advertising

by

Arens William F.

Format:

Books

Publication Date

2002

Excerpt:

Contemporary advertising Arens William F.

Available: Copies:

9.

Cover image for Contemporary advertising

Contemporary advertising

by

Arens, William F.

A related resource is available on the Internet.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Contemporary advertising / Arens, William F.

Available: Copies:

10.

Cover image for Advertising copywriting

Advertising copywriting

by

Burton, Philip Ward, 1910-

Format:

Books

Publication Date

1999

Excerpt:

Advertising copywriting / Burton, Philip Ward, 1910-

Available: Copies:

11.

Cover image for Contemporary advertising

Contemporary advertising

by

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

Contemporary advertising / Arens, William F.

Available: Copies:

12.

Cover image for Advertising copywriting

Advertising copywriting

Advertising copywriting

by

Burton, Phillip W

Format:

Books

Publication Date

1996

Excerpt:

Advertising copywriting Burton, Phillip W

Available: Copies:

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Publication Date: 1993-2003

Access Level

Author

Affinity Advertising and Publishing.

(6)

Heller, Steven.

(5)

Kotler, Philip.

(5)

McDonald, Malcolm.

(5)

(4)

Shimp, Terence A.

(4)

Aitchison, Jim.

(3)

Art Directors Club of Europe.

(3)

Belch, George E. (George Edward), 1951-

(3)

Belch, Michael A.

(3)

Brierley, Sean, 1966-

(3)

Burnett, John, 1944-

(3)

Butterfield, Leslie, 1952-

(3)

Cateora, Philip R.

(3)

Institute of Marketing.

(3)

Institute of Practitioners in Advertising.

(3)

Moriarty, Sandra E. (Sandra Ernst)

(3)

(3)

Wells, William, 1926-

(3)

Arens, William F.

(2)

Bowen, John (John T.), 1948-

(2)

Branston, Gill.

(2)

Brott, Armin A.

(2)

Burton, Philip Ward, 1910-

(2)

Donnelly, James H.

(2)

Dru, Jean-Marie.

(2)

(2)

Graham, John L.

(2)

Hollis, Richard.

(2)

Jaffe, Andrew, 1938-2010.

(2)

Jones, John Philip.

(2)

Keegan, Warren J.

(2)

Makens, James C.

(2)

McCarthy, E. Jerome (Edmund Jerome)

(2)

Mersham, G. M. (Gary Malcolm), 1949-

(2)

(2)

Mueller, Barbara, 1958-

(2)

Peter, J. Paul.

(2)

Pritchard, Annette.

(2)

(2)

Scarborough, Norman M.

(2)

Sinclair, Roger.

(2)

(2)

Sullivan, Luke.

(2)

Sunday times (Johannesburg, South Africa)

(2)

Van den Heever, James

(2)

Zimmerer, Thomas.

(2)

(2)

Aaker, David A.

(1)

(1)

Abbey, James R.

(1)

Adams, Rob, 1959-

(1)

Advertising Media Association of South Africa.

(1)

(1)

(1)

Alexander, Alison, 1949 October 21-

(1)

Allen, Chris T.

(1)

Allen, Kathleen R.

(1)

Alper, Loretta.

(1)

American Hotel & Motel Association. Educational Institute.

(1)

American Institute of Graphic Arts.

(1)

American Marketing Association.

(1)

Angelopoulo, G. C.

(1)

Angelopulo, G. C. (George Charles), 1956-

(1)

Angelopulo, G.C

(1)

Arens William F.

(1)

Armstrong, Gary (Gary M.)

(1)

Armstrong, Steven

(1)

Armstrong, Steven.

(1)

Aronson, Elliot.

(1)

Art Directors Club (New York, N.Y.)

(1)

Article 27 Arts and Culture Consultants.

(1)

Ashworth, Chris.

(1)

Askew, Kelly Michelle.

(1)

Association of Advertising Agencies (South Africa).

(1)

Atkin, Charles K.

(1)

(1)

Baker, Michael J., 1935-

(1)

Ballance, Georgette.

(1)

Ballantyne, Tammy.

(1)

(1)

Barenblatt, Mark.

(1)

Baron, Roger B.

(1)

Barrett, Neil, 1962- Advertising on the Internet.

(1)

(1)

(1)

Beard, Adrian, 1951-

(1)

Beauchamp, Tom L.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising & promotion.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

(1)

Bendinger, Bruce.

(1)

Berger, Warren.

(1)

Bernstein, David

(1)

Bernstein, David, 1928-

(1)

Bernstein, Douglas A.

(1)

Bickerton, Matthew.

(1)

Bickerton, Pauline.

(1)

Bierut, Michael.

(1)

(1)

(1)

Blackwell, Lewis.

(1)

Bond, Jonathan, 1957-

(1)

Book, Albert C.

(1)

(1)

(1)

Bothma, Neels, 1959-

(1)

Bowie, Norman E., 1942-

(1)

Boyd, Harper W.

(1)

Brake, Laurel, 1941-

(1)

(1)

(1)

Brierty, Edward G., 1925-

(1)

British Design & Art Direction (Association)

(1)

Broadcast Designer's Association.

(1)

(1)

Brooks, Pamela.

(1)

Brown, Herbert E.

(1)

Brown, Herbert E. Readings & cases in direct marketing.

(1)

Brown, Jared M., 1964-

(1)

Brown, John Seely.

(1)

Brown, Richard, 1971-

(1)

Brue, Stanley L., 1945-

(1)

Brundage, Richard Wm.

(1)

Buchanan, Jeff.

(1)

Bucy, Erik P., 1963-

(1)

(1)

Burke, Timothy, 1964-

(1)

Burton, Phillip W

(1)

Buskirk, Bruce D.

(1)

Buttle, Francis.

(1)

CAM Foundation.

(1)

Campbell, Karlyn Kohrs.

(1)

(1)

(1)

(1)

(1)

(1)

Carrier, James G.

(1)

Center for Advanced Media Studies.

(1)

Clarke, Jackie, 1966-

(1)

Clemente, Mark N.

(1)

Clio Enterprises.

(1)

Clow, Kenneth E.

(1)

Coetzee, Carli.

(1)

Conference on Advertising and Consumer Psychology (15th :, 1996 : Bloomfield Hills, Mich.)

(1)

(1)

Cook, Guy (Guy W. D.)

(1)

(1)

Cooper, Scott W.

(1)

Cross, Mary, 1934-

(1)

Crowley, David, 1966-

(1)

(1)

Cunningham, Chris. Making all is full of love.

(1)

Czinkota, Michael R.

(1)

D'Amico, Michael.

(1)

Davis, Bernard.

(1)

(1)

Davis, Joel, 1950-

(1)

(1)

(1)

De Beer, A. S. (Arrie)

(1)

De Jager, Clarissa

(1)

De Jager, Clarissa.

(1)

De Klerk, Nina.

(1)

Deitel, Harvey M., 1945-

(1)

Deitel, Paul J.

(1)

Design South Africa (Organization)

(1)

Diamond, Jared M. Diamond, Jared Mason.

(1)

Dicey, Lynette.

(1)

Dickinson, Paul.

(1)

(1)

Dorrian, A. P. (A. Paul)

(1)

(1)

Drenttel, William.

(1)

(1)

Drewniany, Bonnie L.

(1)

Du Plessis, D. F.

(1)

Duguid, Paul, 1954-

(1)

(1)

Duncan, Tom (Thomas R.)

(1)

(1)

(1)

(1)

Eckles, Robert W., 1927-

(1)

Economy, Peter.

(1)

Engel, James F.

(1)

Erasmus-Kritzinger, Lisel, 1967-

(1)

(1)

Felton, George, 1947-

(1)

Ferguson, Glenys J.

(1)

Ferguson, Paul R., 1951-

(1)

Fernandes, Teresa.

(1)

(1)

Finamore, Marie.

(1)

(1)

Fleishman, Glenn.

(1)

Fortunati, Leopoldina.

(1)

Foster, Jack, 1930-

(1)

Friedl, Friedrich.

(1)

Frith, Katherine Toland.

(1)

Format

(292)

Electronic Resources

(9)

(3)

(1)

(1)

(1)

Item Category 1

Material Type

Language

(279)

(1)

Library

Shelf Location

Publication Date

Subject

(60)

(28)

Commercial art.

(17)

Brand name products.

(15)

Marketing -- Management.

(15)

(13)

Communication in marketing.

(12)

Advertising -- Brand name products.

(11)

Branding (Marketing)

(10)

(10)

(9)

Sales promotion.

(9)

Advertising copy.

(8)

Advertising -- South Africa.

(7)

(7)

(6)

Advertising -- Handbooks, manuals, etc.

(6)

Brand name products -- South Africa.

(6)

Export marketing.

(6)

Marketing -- Planning.

(6)

Public relations.

(6)

(6)

Advertising -- Psychological aspects.

(5)

Art publicitaire.

(5)

(5)

Hospitality industry -- Marketing.

(5)

(5)

(5)

Advertising -- Australia -- Periodicals.

(4)

Advertising campaigns.

(4)

Advertising media planning.

(4)

(4)

Consumers' preferences.

(4)

Direct marketing.

(4)

Grafische vormgeving.

(4)

Handbooks and manuals.

(4)

Internet marketing.

(4)

(4)

Marketing -- Australia -- Periodicals.

(4)

(4)

Tourism -- Marketing.

(4)

Visual communication.

(4)

Advertising -- United States.

(3)

Advertising agencies.

(3)

Advertising layout and typography.

(3)

Commercial art -- History.

(3)

Corporations -- South Africa.

(3)

Graphic arts -- History.

(3)

Graphic design (Typography)

(3)

(3)

International business enterprises.

(3)

Internet advertising.

(3)

Internet marketing -- Case studies.

(3)

(3)

Layout (Printing)

(3)

Marketing -- South Africa.

(3)

Mass media -- Australia -- Periodicals.

(3)

(3)

New business enterprises -- Management.

(3)

Product management.

(3)

Produits de marque.

(3)

(3)

(3)

Small business -- Management.

(3)

Tourisme -- Marketing.

(3)

Advertising -- Design.

(2)

Advertising -- Europe -- Design.

(2)

Advertising -- Language.

(2)

Advertising -- Research.

(2)

Advertising -- Social aspects.

(2)

Advertising agencies -- Management.

(2)

Advertising as Topic.

(2)

Advertising executives.

(2)

Advertising laws -- South Africa.

(2)

Art and society.

(2)

Art et société

(2)

Arts graphiques.

(2)

Aufsatzsammlung.

(2)

Brand name products -- Marketing -- Management.

(2)

Business enterprises -- Computer networks.

(2)

Campagnes publicitaires -- Cas, Études de.

(2)

(2)

(2)

Color in advertising.

(2)

Color in design.

(2)

Commercial art -- Europe.

(2)

Communicatiemiddelen.

(2)

Communication en marketing.

(2)

Communication visuelle.

(2)

(2)

Consumer behavior.

(2)

Creative ability in business.

(2)

(2)

Culture populaire.

(2)

Design -- Europe.

(2)

Documentary films.

(2)

English language -- Discourse analysis.

(2)

Entreprises -- Réseaux d'ordinateurs.

(2)

Entreprises multinationales.

(2)

(2)

Gebrauchsgraphik.

(2)

Graphic arts -- United States.

(2)

Industrial management.

(2)

Information society.

(2)

Intercultural communication.

(2)

Internationale marketing.

(2)

Internationales Marketing.

(2)

(2)

Marchés d'exportation.

(2)

(2)

Marketing -- Case studies.

(2)

Marketing -- Management -- Case studies.

(2)

Marketing -- South Africa -- Management.

(2)

Marketing international.

(2)

Marketing plan.

(2)

Mass media -- Audiences.

(2)

Mass media -- Moral and ethical aspects.

(2)

Mass media -- Political aspects.

(2)

(2)

(2)

Pictorial works.

(2)

Problems and exercises.

(2)

Produits de marque -- Commercialisation.

(2)

Promoción de ventas.

(2)

Relationship marketing.

(2)

Service industries -- Marketing.

(2)

Success in business -- South Africa.

(2)

Television advertising -- Awards.

(2)

(2)

Trademarks -- South Africa.

(2)

(2)

Vente internationale.

(2)

(2)

Word-of-mouth advertising.

(2)

AIGA journal of graphic design.

(1)

Academic writing.

(1)

Accueil (Tourisme) -- Marketing.

(1)

Added Value (Firm)

(1)

Administración de mercadeo.

(1)

Administración de servicios alimentarios.

(1)

Administración industrial.

(1)

(1)

Advertising -- Awards -- Europe.

(1)

Advertising -- Awards -- South Africa.

(1)

Advertising -- Brand name products -- Pictorial works.

(1)

Advertising -- Brand name products -- South Africa -- Case studies.

(1)

Advertising -- Brand name products -- United States -- History -- 20th century.

(1)

Advertising -- Cross-cultural studies.

(1)

Advertising -- Dictionaries.

(1)

Advertising -- Fashion.

(1)

Advertising -- Forecasting.

(1)

Advertising -- History.

(1)

Advertising -- Hospitality industry.

(1)

Advertising -- Pictorial works.

(1)

Advertising -- Production and direction.

(1)

Advertising -- Psychological aspects

(1)

Advertising -- Social aspects -- United States -- Case studies.

(1)

Advertising -- South Africa -- Periodicals.

(1)

Advertising -- Tourism.

(1)

Advertising -- United States -- Directories.

(1)

Advertising -- United States -- History -- 20th century.

(1)

Advertising agencies -- Case studies.

(1)

Advertising agencies -- Customer services -- United States.

(1)

Advertising agencies -- United States -- Case studies.

(1)

Advertising agencies -- United States.

(1)

Advertising and children -- United States.

(1)

Advertising and children.

(1)

Advertising campaigns -- Anecdotes.

(1)

Advertising campaigns -- Psychological aspects.

(1)

Advertising campaigns -- Social aspects.

(1)

Advertising campaigns -- United States -- Planning.

(1)

Advertising campaigns -- United States.

(1)

Advertising characters -- United States.

(1)

Advertising copy -- Evaluation.

(1)

Advertising copy -- Handbooks, manuals, etc.

(1)

Advertising copy -- Pictorial works.

(1)

Advertising copy -- Problems, exercises, etc.

(1)

Advertising copy -- United States -- 20th century -- Pictorial works.

(1)

Advertising executives -- Fiction.

(1)

Advertising executives -- Interviews.

(1)

Advertising language.

(1)

Advertising media planning -- South Africa.

(1)

Advertising photography -- Social aspects.

(1)

Advertising, Direct-mail -- Case studies.

(1)

Advertising, Magazine -- United States -- History.

(1)

Advertising, Outdoor -- History -- Pictorial works.

(1)

Advertising, Outdoor -- Pictorial works.

(1)

Advertising, Point-of-sale.

(1)

Advocacy advertising.

(1)

Afrique du Sud -- Histoire.

(1)

Afrique du Sud -- Historiographie.

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

Agences de publicité -- États-Unis.

(1)

American fiction -- 19th century -- History and criticism.

(1)

American fiction -- 20th century -- History and criticism.

(1)

Americanisms -- Dictionaries.

(1)

Americans -- Public opinion.

(1)

Amerikanisches Englisch.

(1)

(1)

Análisis del discurso.

(1)

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