The marketing decision maker from MKIS to MDSS

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The marketing decision maker from MKIS to MDSS

Title:

The marketing decision maker from MKIS to MDSS

Author:

Pitt, Leyland F.

ISBN:

9780702130427

Personal Author:

Pitt, Leyland F.

Edition:

2nd ed.

Publication Information:

Kenwyn : Juta, 1994.

Physical Description:

xiv, 209 pages : illustrations ; 25 cm

Subject Term:

Marketing -- Data processing.

Marketing -- Data processing. (OCoLC)fst01010187

Added Author:

Bromfield, Derek.

Added Corporate Author:

Institute of Marketing Management.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:RCBMF	1:GEN-BOOK	000016046	658.802 PIT	1	Searching... Unknown
Searching... 1:RCBMF	1:GEN-BOOK	000016044	658.802 PIT	2	Searching... Unknown
Searching... 1:RCBMF	1:GEN-BOOK	000016045	658.802 PIT	3	Searching... Unknown
Searching... 1:RCBMF	1:GEN-BOOK	000016042	658.802 PIT	4	Searching... Unknown
Searching... 1:RCBMF	1:GEN-BOOK	000016043	658.802 PIT	5	Searching... Unknown
Searching... 1:RCBMF	1:GEN-BOOK	000016041	658.802 PIT	6	Searching... Unknown
Searching... 1:VCCT	1:GEN-BOOK	000025386	658.802 PIT	1	Searching... Unknown
Searching... 1:VCDBN	1:GEN-BOOK	000020912	658.802 PIT	1	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000050053	658.802 PIT	1	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000051413	658.802 PIT	2	Searching... Unknown
Searching... 1:VGBDX	1:GEN-BOOK	000007275	658.802 PIT	1	Searching... Unknown
Searching... 1:VGBDX	1:GEN-BOOK	000116151	658.802 PIT	2	Searching... Unknown

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Summary

Summary

This text focuses on the harnessing of technological developments to enable marketeers to gather and use information to retain competitive superiority.

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