Mass media research : an introduction

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Mass media research : an introduction

Title:

Mass media research : an introduction

Author:

Wimmer, Roger D.

ISBN:

9780534174729

Personal Author:

Wimmer, Roger D.

Edition:

4th ed.

Publication Information:

Belmont, Calif. : Wadsworth Pub. Co., 1994.

Physical Description:

xiv, 497 pages : illustrations ; 24 cm.

Series:

Wadsworth series in mass communication

Wadsworth series in mass communication.

Subject Term:

Mass media -- Research.

Médias -- Recherche.

Mass media -- Research. (OCoLC)fst01011296

Added Author:

Dominick, Joseph R.

Electronic Access:

Table of contents http://www.gbv.de/dms/bowker/toc/9780534174729.pdf
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1515/93024684-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1515/93024684-d.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCDBN	1:GEN-BOOK	000022005	302.230 WIM	1	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000053573	302.230 WIM	1	Searching... Unknown

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Summary

Summary

Though mass media students need to have a firm enough understanding of the research process to carry out some research, their main goal is to understand analysis and reports from secondary sources..

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