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1.
Applications in basic marketing : clippings from the popular business press
Applications in basic marketing : clippings from the popular business press
by
Perreault, William D.
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Publication Date
1999
Excerpt:
Mercadotecnia.
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2.
Introduction to advertising and promotion : an integrated marketing communications perspective
Introduction to advertising and promotion : an integrated marketing communications perspective
by
Belch, George E. (George Edward), 1951-
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Publication Date
1995
Excerpt:
Comunicación en la mercadotecnia.
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