The new Australian and New Zealand public relations manual

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Title:

The new Australian and New Zealand public relations manual

Author:

Tymson, Candy.

ISBN:

9781864290578

Personal Author:

Tymson, Candy.

Edition:

Rev. ed.

Publication Information:

Newtown, N.S.W. : Millennium Books ; North Shore City, N.Z. : Tandem Press, 1996

Physical Description:

xi, 415 p. : ill. ; 25 cm.

General Note:

Previous ed.: Australian public relations manual. Rev. ed. Newtown, N.S.W. : Millennium Books, 1990.

"Endorsed by the Public Relations Institute of Australia".

Subject Term:

Public relations -- Australia.

Public relations -- New Zealand.

Added Author:

Sherman, Bill (William S.)

Tymson, Candy. Australian public relations manual.

Added Title:

Australian and New Zealand public relations manual.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015694975	659.20994 T986N 1996	1	Searching... Unknown

Third revised and updated edition endorsed by the Public Relations Institute of Australia, with additional New Zealand sections. Topics cover typical program structure, relevant laws, government and media relations, crisis management and fundraising. Practical advice is provided on introducing new corporate identities, working with print, exhibitions, audiovisual presentations, news conferences and special events. Case studies illustrated with photographs are selected from well-known promotions and events. Tymson and Sherman are both managing directors of public relations consultancies and past presidents of the Public Relations Institute in NSW.

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