Marketing management

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Title:

Marketing management

Author:

Van der Walt, Annamarie.

ISBN:

9780702134432

Edition:

3rd ed.

Publication Information:

Kenwyn : Juta and Co., 1996.

Physical Description:

xxi, 620 pages : illustrations ; 25 cm

Contents:

The evolution of marketing thought ; The marketing concept ; Relationship marketing ; Consumer behaviour and consumerism ; Buyer behaviour ; Marketing information systems ; The product mix ; Pricing decisions.

Subject Term:

Marketing.

Marketing. (OCoLC)fst01010167

Added Author:

Van der Walt, Annamarie.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... VC Sandton	General Books	000051386	658.8 MAR	1	Searching... Unknown

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Summary

Taking a practical approach that incorporates lots of examples, this work deals with recent developments in the field of marketing, including: retail development; franchise opportunities; international marketing opportunities; and methods of identifying and serving niche markets.