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Format: 
Books
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
Market place : an insight into advertising, marketing, research, sales promotion.
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2. 
Cover image for Public relations disasters : talespin--inside stories and lessons learnt
by 
McCusker, Gerry, 1962-
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
-- Battle for hearts and minds -- Promotions -- Operating in a PR vacuum -- Propaganda -- Truth is the first
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3. 
Cover image for Heads in beds : hospitality and tourism marketing
by 
Raza, Ivo, 1968-
Format: 
Books
Publication Date 
2005
Excerpt: 
brochures and collateral materials, promotions and public relations, Internet marketing, and several key
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4. 
Cover image for Marketing payback : is your marketing profitable?
by 
Shaw, Robert, 1950-
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Valuing brands -- Integrated marketing communications -- How pricing works -- How promotions work
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6. 
Cover image for Corporate social responsibility : doing the most good for your company and your cause
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2005
Excerpt: 
good -- 3. Corporate cause promotions : increasing awareness and concern for social causes -- 4. Cause
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7. 
Cover image for Advertising, promotion, and new media
by 
Stafford, Marla R., 1960-
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising, promotion, and new media / Stafford, Marla R., 1960-
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8. 
Cover image for Advertising and promotion : communicating brands
by 
Hackley, Christopher E.
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising and promotion : communicating brands / Hackley, Christopher E.
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by 
Fill, Chris.
Format: 
Books
Publication Date 
2005
Excerpt: 
Sales promotion.
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10. 
Cover image for Public health and health promotion : developing practice
by 
Naidoo, Jennie.
Format: 
Books
Publication Date 
2005
Excerpt: 
Public health and health promotion : developing practice / Naidoo, Jennie.
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11. 
Cover image for Introduction to foodservice
by 
Payne-Palacio, June.
Format: 
Books
Publication Date 
2005
Excerpt: 
Merchandising: Sales Promotion: Promotion Planning -- Branding -- APPENDIX AA -- Principles of
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12. 
Cover image for Key topics in public health : essential briefings on prevention and health promotion
by 
Ewles, Linda.
Format: 
Books
Publication Date 
2005
Excerpt: 
Key topics in public health : essential briefings on prevention and health promotion / Ewles, Linda.
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