Consumer psychology for marketing

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Consumer psychology for marketing

Title:

Consumer psychology for marketing

Author:

Foxall, G. R.

ISBN:

9781861522382

Personal Author:

Publication Information:

London ; Boston : International Thomson Business Press, 1997.

Physical Description:

x, 244 pages : illustrations ; 25 cm

General Note:

"First published 1994 by Routledge"--Title page verso.

Subject Term:

Consumer behavior.

Marketing -- Psychological aspects.

Added Author:

Goldsmith, Ronald Earl.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGBDX	1:GEN-BOOK	000114604	658.832 FOX	1	Searching... Unknown

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Summary

Summary

Shows how psychology can make sense of consumer behaviour. The study explores information processing; the influence of personality and style on consumer choice; sex symbolism; situational and social contexts; and retail environments - all in relation to marketing.

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