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1. 
Cover image for Strategic brand management
Strategic brand management
by 
Kapferer, Jean-Noel
Format: 
Books
Publication Date 
1997
Excerpt: 
Strategic brand management Kapferer, Jean-Noel
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2. 
Cover image for Strategic brand management : creating and sustaining brand equity long term
Strategic brand management : creating and sustaining brand equity long term
by 
Kapferer, Jean-Noël.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
Strategic brand management : creating and sustaining brand equity long term / Kapferer, Jean-Noël.
Available: Copies:
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