International marketing strategy : contemporary readings
Title:
International marketing strategy : contemporary readings
Author:
Doole, Isobel.
ISBN:
9780415144544
9780415089852
9781861522337
Personal Author:
Edition:
1st ed.
Publication Information:
London ; Boston : International Thomson Business Press, 1997.
Physical Description:
xv, 400 p. : ill. ; 24 cm.
General Note:
"Companion to the major text International marketing strategy: analysis, development and implementation by the same authors"--P. [vii].
Abstract:
This reader collects together key articles in international marketing, building on a four-part framework on market analysis, strategy development, implementation issues and international marketing management.
Subject Term:
Added Author:
Electronic Access:
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007585715&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA