Data mining : building competitive advantage / Groth, Robert.

Building data mining applications for CRM / Berson, Alex.

Solving data mining problems through pattern recognition / Kennedy, Ruby L.

Discovering data mining : from concept to implementation / Cabena, Peter.

Introduction to neural networks and data mining for business applications / Smith, Kate A.

Data mining solutions : methods and tools for solving real-world problems / Westphal, Christopher R

Data mining techniques : for marketing, sales, and customer support / Berry, Michael J. A.

Ultimate Mall -- Why segmentation fails -- The ultimate mall -- Data mining -- Taste webs -- Exploiting

data organizing to data mining -- Information systems: information management & systems development

-- Data Warehousing -- OLAP and Data Mining -- Wellmeadows Hospital Case Study -- File Organization and

warehouse ; Data mining and intelligent agents ; Model components -- The tools of decision support -- Cases

. Conducting Effective Interviews. 5. Being a Careful Observer. 6. Mining Data from Documents. 7. Collecting